Marketing Manager
We are partnering with a successful local FMCG company based in Belfast , to recruit a Marketing Manager to join the marketing team. The role is permanent and there is a hybrid working model.
The Marketing Manager will lead efforts to drive growth and strengthen the market position of a diverse product portfolio.
The Marketing Manager will be responsible for:
- Leading the brand portfolio development, ensuring alignment with company vision and market needs
- Collaborating with agencies on branding, design, and packaging to maintain brand identity
- Managing new product development from idea to launch, coordinating with technical teams
- Developing and implementing channel, pricing, and promotional strategies to boost sales and trial
- Acting as main contact for agency brands and delivering regular performance reports to stakeholders
- Championing Principal Brand internally, aligning plans across teams and customers
- Overseeing brand positioning and ensuring consistent messaging across marketing channels
- Managing trade, shopper, social, digital, print, and experiential marketing campaigns
- Using market research and product feedback to refine marketing strategies
- Working with sales to create customer marketing plans, tools, and presentations
- Keeping sales teams updated on brand developments and attending relevant meetings
- Analysing brand performance data to identify opportunities and improve marketing impact
- Preparing and managing marketing budgets, tracking spending, and measuring return on Investment
What you will need for the Marketing Manager role:
- Minimum of 5years’ experience in commercial or trade marketing, preferably in FMCG, retail, or consumer goods
- Degree in Marketing, Business, or related field (or equivalent experience)
- Proficient in Marketing C Data Tools, Microsoft Office (Excel, PowerPoint), CRM software, digital marketing platforms, and analytics tools
- Proven multi-brand management experience with strong creative, strategic, communication, collaboration, and data-driven skills, plus excellent attention to detail
If you are interested in this job and want to have a chat about it, please contact Mary on 02838299200 or email mary@happyrecruits.com